Privacy Policy

Last updated: 12 October 2026

Prior & Pooch is a dog grooming business in Witney, Oxfordshire, run by Steph Prior. This policy explains what personal information we collect, why we collect it, and how we look after it. In this policy, “we”, “us” and “our” means Prior & Pooch.

Who we are

Prior & Pooch is the data controller for the personal information described in this policy. If you have any questions, please contact us:

Email: hello@priorandpooch.co.uk
Phone: 07533 906592
Address: Station Lane, Witney, Oxfordshire

The information we collect

Enquiries: your name, email address, phone number, your dog’s breed and weight, and anything else you tell us when you get in touch.
Bookings and appointments: your contact details and information about your dog, such as their name, age, breed, health and medical notes, vet details, behaviour notes and grooming history.
Photos: photos of your dog taken during their groom.
Payments: payments are processed by Lopay. We do not see or store your full card details.
Newsletter: your email address, if you sign up.
Messages: anything you send us by WhatsApp, phone or email.
Website use: if you accept analytics cookies, information about how you use our website (see “Cookies” below).

How we use your information

To reply to enquiries and manage your bookings. We need this to provide our grooming services to you.
To care for your dog safely. Health, vet and behaviour information helps us groom your dog safely and contact your vet in an emergency. This is in our legitimate interests and yours.
To take payments and keep business records. We are legally required to keep financial records.
To send our newsletter. Only if you have signed up and confirmed your subscription. You can unsubscribe at any time using the link in every email.
To share photos of your dog. We may share grooming photos on our website and social media, as agreed in our booking terms. Just let us know if you would like a photo removed.
To improve our website. Only if you accept analytics cookies.

Who we share your information with

We never sell your information. We only share it with trusted services that help us run Prior & Pooch:

Webflow – hosts our website and receives our website form submissions.
MailerLite – sends our newsletter.
Zapier – passes newsletter sign-ups from our website to MailerLite.
Lopay – processes card payments.
WhatsApp – if you choose to message us there.
Google Analytics – if you accept analytics cookies.

We may also share information with your vet in an emergency, or where we are required to by law. Some of these services store data outside the UK. Where they do, appropriate safeguards are in place to protect your information, as required by UK data protection law.

How long we keep your information

Enquiries that don’t lead to a booking: up to 12 months.
Client and booking records: up to 6 years after your last appointment, so we can meet our legal and accounting obligations.
Newsletter: until you unsubscribe.
Photos: until you ask us to remove them.

Cookies

Our website uses a small number of essential cookies to work properly. With your permission, we also use Google Analytics cookies to understand how visitors use our site so we can improve it. We will only set analytics cookies if you accept them, and you can change your choice at any time.

Your rights

Under UK data protection law, you have the right to:

ask for a copy of the information we hold about you
ask us to correct information that is wrong or incomplete
ask us to delete your information
ask us to limit how we use your information, or object to how we use it
ask us to transfer your information to someone else
withdraw your consent at any time, for example by unsubscribing from our newsletter

To use any of these rights, email hello@priorandpooch.co.uk. We will respond within one month.

Making a complaint

If you are unhappy with how we have handled your information, please contact us first and we will do our best to put things right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.